Privacy Policy
At BiasFire.com (“we,” “us,” or “our”), we are dedicated to protecting and preserving your privacy. We recognize and respect your right to control your personal data and are fully committed to safeguarding the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our website or engage with our services. BiasFire complies with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Introduction
Your privacy is a fundamental value to BiasFire. We are committed to the ethical and transparent use, management, and protection of your personal data. This Privacy Policy reflects that commitment by outlining our practices with regard to the information we collect, your rights, and how we protect your data.
2. Scope and Data Controller
This Privacy Policy applies to all data collected via our website at biasfire.com and related digital properties. The data controller responsible for your personal data is BiasFire. For the purposes of the GDPR, BiasFire determines the purposes and means of processing your personal data. For inquiries or to exercise your privacy rights, you may contact our Data Protection Team at [email protected].
3. Categories of Data We Process
We process different types of personal data based on your interactions with biasfire.com. The categories of data we collect include:
A. Usage Data:
Information about how you interact with our website, including IP address, browser type, referring URLs, access times, and browsing behavior. This data helps us to understand product performance and user interaction.
B. Account Data:
Personal identifiers you submit during registration or when creating an account, including your name, email address, postal address, phone number, and login credentials.
C. Profile Data:
Details about your preferences, purchase history, feedback, product interests, and behavior on our platform.
D. Communication Data:
Content of communications with us, such as support inquiries, complaint submissions, and customer service discussions, including metadata such as time, platform used, and communication method.
E. Technical Data:
Information about the device and operating system you use, browser configurations, system settings, mobile identifiers, language preferences, and diagnostic logs.
F. Transaction Data:
Data related to orders placed on our platform, including billing and shipping details, payment method (excluding full payment card details), order history, and fulfillment status.
G. Preference Data:
Information you provide regarding marketing preferences, product interest surveys, opt-in/out indicators for email communications, and consent status.
4. Legal Bases for Processing Your Data
We process your personal data under the following lawful bases, as defined under the GDPR and mirrored in CCPA compliance:
– Contractual Necessity: To fulfill contractual obligations such as providing products or services you request.
– Legitimate Interests: To operate and improve our business, secure our systems, protect against fraud, and ensure lawful marketing, provided your rights and freedoms do not override those interests.
– Consent: Where required, we process your data based on your explicit and informed consent, especially for marketing and analytics purposes.
– Legal Obligation: In fulfillment of legal, regulatory, accounting, or reporting obligations.
5. Your Rights
You have the following rights under GDPR, CCPA, and similar data protection legislation:
– Right of Access: Obtain confirmation on whether your data is processed and access to that data.
– Right to Rectification: Request correction of inaccurate or incomplete personal data.
– Right to Erasure: Request the deletion of your personal data under certain circumstances (“right to be forgotten”).
– Right to Restriction: Request a temporary or permanent restriction of processing.
– Right to Data Portability: Receive your provided data in a structured, machine-readable format and transmit it to another controller.
– Right to Object: Object to data processing based on legitimate interest or direct marketing.
– Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your CCPA rights.
To exercise any of these rights, please contact us at [email protected].
6. Data Security Measures
BiasFire implements robust technical and organizational security measures to protect your data from loss, misuse, unauthorized access, alteration, or disclosure. These precautions include:
– Industry-standard encryption of data in transit and at rest
– Regular vulnerability assessments and penetration testing
– Role-based access controls and multi-factor authentication
– Routine data backups with secure storage protocols
– Staff training on privacy and data-security best practices
7. International Data Transfers
Where we transfer personal data outside of the country of origin, including outside the European Economic Area (EEA), such transfers are conducted in compliance with applicable data protection laws. We utilize Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), and supplemental contractual, technical, and organizational measures to ensure adequate protection for your data.
8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, regulatory, contractual, or business requirements. Retention periods vary by data type:
– Account and Profile Data: Retained for the duration of your relationship with us and for up to seven years thereafter for compliance and recordkeeping.
– Transaction Data: Maintained for up to seven years after transaction completion for tax and accounting obligations.
– Technical and Usage Data: Retained for three years to facilitate analytics and system monitoring.
– Communication Data: Stored for up to five years to maintain customer service history and legal compliance.
– Marketing and Preference Data: Maintained until you withdraw consent or up to five years after your last interaction.
9. Cookie Policy
Our website uses cookies and similar technologies to analyze traffic, personalize content, and enhance functionality. The types of cookies we utilize include:
– Essential Cookies: Required for website operation and core functionality.
– Functional Cookies: Enable enhanced features such as remembering your choices and preferences.
– Analytics Cookies: Help measure website performance and gather anonymized usage statistics.
– Performance Cookies: Monitor page loading times, responsiveness, and troubleshooting metrics.
10. Cookie Management and Compliance
You may manage your cookie preferences at any time through our cookie consent banner or browser settings. Consent to optional cookies is required under GDPR and will only be processed upon your affirmative opt-in. California residents may opt-out of the “sale” of personal data under the CCPA through our Do Not Sell My Personal Information link, where applicable.
11. Children’s Privacy
Our services are not directed to children under the age of 13, nor do we knowingly collect personal data from them. If we become aware that we have inadvertently collected such data, we will promptly delete it. If you are a parent or guardian of a child under 13 and believe we may have collected personal data from your child, please contact us at [email protected].
12. Policy Updates
We reserve the right to modify this Privacy Policy at any time to reflect evolving legal, regulatory, or operational practices. Updates will be posted to this page, and where required by law, we will notify you through appropriate channels. Continued use of biasfire.com following changes indicates acceptance of the updated policy.
13. Contact Us
For any concerns, data access requests, or questions regarding this Privacy Policy or our privacy practices, you may contact us via email at [email protected].
We value your trust and are committed to maintaining the highest standards of privacy compliance. If you believe your rights under data protection laws have been violated, you also have the right to lodge a complaint with the appropriate supervisory authority. Thank you for trusting biasfire.com.
